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12 Marketing Ideas For Real Estate Agents

Jamie Kite 2016-09-01 09:00:00

Real estate marketing can be tricky. You have to help your clients buy and sell homes while at the same time, acting as your very own advertising agency. Here are a variety of ideas to help you get your name and face out there.

[1] Set yourself up on social media.

Make sure you set up and maintain social media accounts on all of the big platforms: Facebook, Pinterest, Twitter, Google+, and Instagram. Interact with other users, share good content, and promote your properties. Don't forget about Facebook ads, too. These are a great way to get your content directly to the right audience.

[2] Make yourself easy to contact.

Put your contact info on each page of your website and social media accounts.

[3] Use local images.

You’re not just selling a house; you’re selling an entire neighbourhood or town. Show off the best that the area has to offer with great photos of familiar sites and local town landmarks.

[4] Create and pass out a killer business card.

Create (or have someone create) an amazing business card for you and hand them out to everyone. Leave them at local businesses, put them up on bulletin boards, leave them behind at restaurants, and anywhere else you can think of.

[5] Use DIY video tours.

Make beautiful videos that will attract potential buyers. The majority of buyers and sellers want to work with an agent who uses video. Listings with videos get up to four times more inquiries than those with just photos. Think about the story you want to tell. You can do the video yourself with a good smartphone or DSLR, or hire a college student.

[6] Keep your eye on the competition.

Have a look at what other realtors in your area are doing. What are their websites like? What do they do on social media? Avoid their mistakes and copy their success.

[7] Use email to your advantage.

Use great subject lines, try out different email scripts, and set up drip email campaigns to generate leads. Create email newsletters that build your brand, keep you on top of marketing, and establish you as an authority in real estate.

[8] Come up with creative listings that sell.

A U.S. study done by the National Association of Realtors showed that 92 percent of buyers go online to house hunt. Those numbers aren’t much different in Canada, and that means that all real estate businesses need to create online descriptions that jump off the page and grab the buyer’s emotions. Use keywords like “stainless steel appliances” and “hardwood floors” to increase sales and generate interest. Beautiful photos, detailed descriptions, and concise comments all work together to make a powerful impression.

[9] Use seasonal marketing.

Use special holidays and seasons to show your gratitude and appreciation to business colleagues, clients, and coworkers. There are different marketing ideas for different holidays. Think of Easter egg hunts, summer BBQs, back-to-school events, and more.

[10] Utilize videos.

Think about outsourcing a quality animated video for your business. High-quality cartoon videos can establish your brand and show off your personality. You can feature local sites and landmarks if you focus on a particular area.

[11] Make your website mobile-friendly.

Most consumers spend a lot of time on their phones and there is nothing more irritating than a website that doesn’t work on a mobile phone. Even better, create a mobile app that potential buyers can use to look at listings.

[12] Word of mouth is important.

Collect testimonials from happy customers and use them in your online and print marketing. Check out Morris Marketing Group Inc to learn about the power and impact of testimonials for realtors.


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